Like many bloggers and web publishers, I have a dashboard to monitor how users interact with content on my website so I can continuously improve the user experience. I discovered a metric called “Clicks” which tracks outbound traffic from hyperlinks scattered throughout my webpage. It occurred to me that I was generously driving hundreds of users to other websites, but getting nothing in return!
VigLink provides a return, a monetary return, for outbound traffic. With little effort, web publishers and bloggers are able to monetize their content through VigLink’s transparent link affiliate and insertion services. VigLink converts existing links on a web page to merchant affiliate links when clicked, and subsequently tracks outbound user activity on the merchant site. Each time a purchase is made on the linked merchant site, the referring web page owner earns a commission from the merchant. In addition to existing links on a web page, VigLink offers intelligent link insertion on keywords to drive additional outbound traffic and purchases. This is possible through Big Data analytics, whereby VigLink Data Scientists build predictive models from all the click data collected, to determine what keywords are likely to lead to purchases.
Since launching in February 2010, VigLink monetizes content for 20,000 web sites across 13,000 merchants (destination sites), tracking millions of clicks per month. Maybe I can finally make my millions using VigLink to monetize content on this blog? In order to develop my in-content advertising strategy AND showcase an interesting Big Data use case, I met VigLink CTO Christian Romming to learn more.