Big Data Transforms Crash Test Dummies Into Crash Test Virtual Beings

Before the world became digital, the automotive industry heavily relied on dummies, cadavers, animals and even human volunteers to perform crash testing. Thanks to the power of computing, these less reliable physical crash tests are being replaced with more humane and accurate methods such as virtual simulation. But as cars become more complex and powerful, how accurate can simulations predict the injury outcome of a virtual crash? Very accurate with Big Data!

Jaguar Land Rover (JLR) is an example of an automotive company that leveraged the power of Big Data to fuel its simulation operations to deliver Motor Trend’s SUV of the Year for 2012 – the Range Rover Evoque.  By plugging EMC Isilon storage into JLR’s Computer Aided Engineering (CAE) infrastructure, engineers can quickly collaborate and iterate across massive amounts of detailed data for superior product design and more accurate crash testing. As a result, JLR was able to deliver a high quality product in a short time frame – all within a small carbon footprint compared to other automotive manufacturers.

This is one of many Big Data stories EMC and Intel share through a new Internet show called “At The Intersection“.  The goal of the show is to showcase trailblazing new technologies and the fascinating people driving them. Ken Jennings, all-time Jeopardy! champion, hosts the show’s discussion with the technology gurus driving innovation within their organization.  Click here to watch the first show with JLR and to participate in a live Twitter conversation.

Click here, for more technical information on JLR’s Big Data use case.

The Human Face of Big Data: What’s Behind the Beauty?

The Human Face of Big Data provides a real story or ‘face’ to the abstract nature of Big Data.  Big Data initially evolved as a technology buzzword focused on transforming IT for business advantage.  But now, we see Big Data also providing unprecedented value in areas such as Health and Wellness, Society, The Environment, Crime and Safety, Government Affairs, and more. The Human Face of Big Data aims to propel ‘Big Data’ from a technology term, to a household term, where each individual relates, sees value, and is inspired to take part in transforming humanity with Big Data.

For example, people obsessed with their health (show below) are driving Big Data health and wellness products such as wearable sensors that measure heart rate, brain activity, body temperature and hydration levels, and more.  The data collected not only provides valuable insight about an individual person, but also provides insight into health patterns over an entire population.

On October 2, 2012, The Human Face of Big Data will unveil the transformational power of Big Data through beautiful visualizations that tell a compelling story about different aspects of our lives. Data Scientists will gather in New York, London, and Singapore (Mission Control centers) to showcase the insight gained from massive amounts of data generated from human activity and behavior around the world. So what’s behind the beautiful visualizations or the face of Big Data? Technology. As the sponsor of The Human Face of Big Data, EMC has contributed its Big Data technology and partnerships to support the project. Jacque Istok, Field CTO of EMC Greenplum, discusses how the Human Face of Big Data was brought to life through an architecture he helped designed.

1.  What were your goals for the Human Face of Big Data project?

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