Note that this blog post was originally posted on the Agile Marketing Blog on June 21st, 2016

agile

Rob Corbin ( @robcorbin ) is a senior manager at EMC where he runs a marketing data science team. As with many data science professionals he comes to his current role from a technical background and with an understanding of Agile. During his tenure at EMC, he’s supported a lot of business transformation with the help of the EMC Big Data portfolio. He was also able to use these same Big Data technologies from EMC to assist with Marketing Analytics efforts.

He’ll tell us how he used agile techniques to drive business transformation at a big company, in a dynamic industry and how he is dealing with future uncertainties.

“Uncertainty” is the theme of our conversation in this podcast:

  • How does Agile help manage uncertainty?
  • How can marketing leadership embrace uncertainty?
  • How do different parts of the business adapt their approach in the face of varying degrees of uncertainty?
  • And, will Rob answer any questions about with EMC acquisition before the deal is sealed? (we promised not to get Rob in any hot water 🙂 )

Data is at the heart of what makes the Agile approach work so we hope you’ll take away some ideas about how to engage more effectively with the data scientists in your organization. If you don’t yet have a data science practice we hope that Rob’s insights might help you get started.

Erin K. Banks

Portfolio Marketing Director at Dell EMC
Erin K. Banks has been in the IT industry for almost 20 years. She is the Portfolio Marketing Director for Big Data and Data Analytics at Dell EMC. Previously she worked at Juniper Networks in Technical Marketing for the Security Business Unit. She has also worked at VMware and EMC as an SE in the Federal Division, focused on Virtualization and Security. She holds both CISSP and CISA accreditations. Erin has a BS in Electrical Engineering and is an author, blogger, and avid runner. You can find her on social media at @Banksek
Tags:

Leave a Comment

The comments are moderated by EMC and EMC reserves the right to remove any content it deems inappropriate, including but not limited to spam, promotional and offensive comments.

Follow Dell EMC

Dell EMC Big Data Portfolio

See how the Dell EMC Big Data Portfolio can make a difference for your analytics journey

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

EMC Community Network

Participate in the Everything Big Data technical community

Follow @DellEMCbigdata

RT @DellEMCWorld: Last call to get a free gift and save $200! Finish your #DellEMCWorld registration by Feb. 28 https://t.co/rdi3xYxQK5 htt… about 13 hours ago