Author Archive

Mona Patel

Senior Manager, Big Data Solutions Marketing at EMC
Mona Patel is a Senior Manager for Big Data Marketing at EMC Corporation. With over 15 years of working with data at The Department of Water and Power, Air Touch Communications, Oracle, and MicroStrategy, Mona decided to grow her career at EMC, a leader in Big Data.

Can Kids Give Us A Lesson Or Two On Big Data Analytics?

STEM education

Math scores across US grade schools have dropped this year according to newly published NAEP 2015 test scores. According to the STEM (Science, Technology, Engineering and Mathematic) Education Coalition, U.S. 15 year olds ranked 21st in science test scores among 34 developed nations. These are dismal stats that have many concerned, since STEM education plays a critical role in U.S. competitiveness and future economic prosperity.

The good news is that by 2020, the demand for STEM professionals will add over 1 million STEM jobs to the US work force. STEM jobs offer higher job security and higher yearly income than other fields. Even better, in STEM occupations the number of job postings outnumber applications by 1.9 to 1. Clearly getting our kids interested and motivated in STEM careers makes sense from many angles.

With so many engineers, data scientists, and technologists of our own, EMC is particularly passionate and committed to the STEM movement and wanted to help.

How can we motivate kids to take an interest in STEM and measure the impact of EMC’s STEM initiative? This was the challenge the EMC Presales took on and met with great success and personal reward. For example, in just one event connecting EMC with approximately 300 seventh and eighth graders on topics such as big data analytics, the interest in a math careers increased by 7%.   In fact, the more kids became excited and used their imagination about the possibilities of big data analytics, the more questions they asked, giving EMC a few more lessons to learn ourselves on the topic. Watch the video below to learn more.

I spoke with David Dietrich, Director of Technical Marketing for Big Data Solutions at EMC, to understand how the topic of big data analytics was able to change the sentiment of STEM, and in turn, how utilizing big data analytics was able to measure the effectiveness of STEM.

Q: David, why is STEM important and why did EMC become involved?

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Inspiring New Approaches To Customer Satisfaction With A Data Lake

EMC didn’t grow to be a $25 billion global technology leader without a keen focus on customer satisfaction. In fact, EMC has dedicated a program called Total Customer Experience (TCE) to drive continuous innovation in enhancing customer experience.  For example, one strategy has been for our customer service organization to conduct surveys on tens of thousands of service events each month.  But with only 1.2% of surveys returned, we knew we were missing some important feedback.

Customer Satisfaction with EMC Data Lake

Total Customer Experience Global Celebration with EMC

Enter Brad Barker, Consultant Customer Advocate for EMC’s Voice of the Customer program. Through valuable insights derived from a data lake, Brad developed the Customer Services Predictive Follow-up Program as a new way to identify and connect with potentially dissatisfied customers. To support this week’s global celebration of TCE, I had the opportunity to speak with Brad about the impact this new program is having on customer satisfaction

1.   What is the Customer Services Predictive Follow-up Program?

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What Are The Real Effects Of Climate Change?

Contributing to social good is now literally at everyone’s fingertips. That is why EMC and Earthwatch Institute have teamed up to encourage citizens to become data collectors, or citizen scientists. Through the collection of more data sources, data scientists can better uncover how climate change is affecting plants and animals by altering the timing of key natural events.

This collaboration is called the Whenology project, with the first study underway to investigate how climate change is affecting raptor migrations at Acadia National Park. To create awareness and encourage more participation, EMC launched a microsite that provides educational materials, track progress, and report insights.

whenology

I spoke with EMC Distinguished Engineer John Cardente about the Whenology project and it’s potential to provide a powerful citizen science platform for collaboratively tackling virtually any large-scale, high impact societal issue.

1.  What is the Whenology project and what are your major objectives?

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Is It All About The Data Scientist?

The answer is no. It is a holistic, team effort that involves expanding the mind and skill set of executives, business users, IT implementers, data scientists, and application developers to all work collectively to define a strategy and derive newer insight from big data.

And that is why EMC is so heavily focused on breaking down organizational silos and training professionals to become data scientists or at least think like data scientists, transforming these individuals into data savvy professionals working towards the same goal – competitive advantage.

I spoke to Louis Frolio, Advisory Technical Ed Consultant for EMC Big Data Solutions, how as part of a team in EMC Education Services is creating a massive professional transformation through a MOOC – Massive Open Online Course. Data Lakes for Big Data MOOC gives you an opportunity to become a data savvy professional and take on a big data or data science role in your organization at absolutely no cost.

The course kicked off May 11, but you still have plenty of time to enroll and complete the course to earn a certificate before June 8. The top 500 students (based on cumulative grade for the MOOC) will receive an electronic copy of the Data Science book just released by EMC Education Services.

1.  What is a MOOC and what is the goal of this education format? Why was it used for this course?

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