Author Archive

Erin K. Banks

Portfolio Marketing Director at Dell EMC
Erin K. Banks has been in the IT industry for almost 20 years. She is the Portfolio Marketing Director for Big Data and Data Analytics at Dell EMC. Previously she worked at Juniper Networks in Technical Marketing for the Security Business Unit. She has also worked at VMware and EMC as an SE in the Federal Division, focused on Virtualization and Security. She holds both CISSP and CISA accreditations. Erin has a BS in Electrical Engineering and is an author, blogger, and avid runner. You can find her on social media at @banksek

Analytics the Easy Way with Analytic Insights Module

waterwaysjpg-04fe2c510462770cThe last week of September 2016, Dell EMC was a part of Strata+Hadoop World in New York City at the Jacob Javits Center. I was staying in New Jersey at the time and I had to think about all the ways I was going to get to the conference in the AM and home in the PM. My options were the ferry, the Path, the Path to the metro, Uber, there were a lot of options and a lot of things that I wanted to achieve. I would need to get there early and there would be long days. What I needed was one simple way to get where I needed to go, no matter what the time, and I needed to get there fast. I knew my destination, I knew where I wanted to go, I just didn’t know the best way of getting there.

This is the same problem that I hear from customers regarding their big data and analytics journey. They know where they want to go, they just don’t know how to get here. In my above example, I just had one mission. I wanted to get the convention center and I wanted to get home as soon possible. I wasn’t worried about the method of transportation, I just wanted to get there. I took the ferry.

When I think of Analytic Insights Module in the Dell EMC Data Analytics portfolio, I think of my choice to take the ferry to the conference center. I chose the ferry because it took me from Point A to Point B in the easiest fashion. I didn’t have to change ferries, I didn’t have to sit in traffic, I got there in the shortest amount of time. Analytic Insights Module

The Analytic Insights Module gets you to point B the fastest. It gives you the ability to gather your data, analyze it, and directly act on it in one complete offering. It incorporates the data lake from Dell EMC as well as a data governor and a data curator. It allows you to do analytics and develop cloud native applications all in one. When dealing with the challenges of data analytics, Analytic Insights Module lets you avoid all of them and only deal with the actions you need to take on the insights. Customers that are struggling with getting to point B will find that Analytic Insights Module is the only choice. Let’s not forget about IT, who can also apply policies and quotas while still having a self-service experience for the analyst and developers.

Analyze Act Gather - Analytic Insights ModuleThe great thing about all the options that I had to get from point A to point B, I didn’t have to reinvent the wheel to get there. The routes and options were there, I just had to take one of them. I didn’t have to create a new path. It is the same for Analytic Insights Module. When making decisions about your analytics journey, you have to choose between putting all the pieces together and finding a new path, or going with the option that will integrate all the pieces together for you. By having someone else integrate all the pieces, allows me to focus directly on my objective. Allows me to not have to deal with the underlying modes and get directly and easily to the Jacob Javits Center.

Everyone’s journey is different and some people have certain fears which will drive which path they will take. There will be hiccups and battles but you can help reduce them depending on which option you take. Choosing Analytic Insights Module, is the simplest and easiest path to take on an analytics journey and we hope that you will want to take this path with us. To find out more information,

Strata+Hadoop World – NYC 2016

Strata+Hadoop World NY Another Strata+Hadoop World , and I must say that this time I am really excited! This time is the first time we will be there as Dell EMC. This gives us a great opportunity to show you our new message, branding, and how this new company sees data analytics and specifically Hadoop in a different light. It really is an exciting time for us and I hope that you will visit us in booth #501 during the conference. We have worked hard to make sure you see us as a resource that you can reach out to, no matter what stage you are at in your Hadoop journey. We know that it can be a challenge and frustrating, so let us know how we can help you. We have taken this journey ourselves and we know we can get through this together.  Like we mentioned, we will be in booth #501 but we will also have a keynote and sessions and you don’t want to miss any of it!. Details are below:


Wednesday at 8:45 am

Speaker: Patricia Florissi


Breakout Sessions:

Wednesday Sept. 28 at 11:20 pm in room 1B01/1B02

Speaker: Carey James (@careyjames33)

Title: Achieve Richer Insights and Business Outcomes with Dell EMC Big Data and Analytics


Wednesday Sept. 28 at 2:55 pm in room 1B01/1B02

Speaker: Anthony Dina (@antdina)

Title: Enhancing the Customer Experience when Driving Hadoop Adoption


Showcase Theatre Case Studies:


Tuesday, Sept 27 at 6:15 pm

Speakers: Anthony Dina & Nick Curcuru, Mastercard

Title: Discover the Role Hadoop Plays in Mastercard’s Customer Success Story


Wednesday, Sept 28 at 2:00 pm

Speaker: Keith Manthey (@KeithManthey)

Title: To the Cloud and Back: a Look at Hybrid Analytics


Don’t get me wrong, we have other things going on at the booth but when you become a new company, you kind of want to make sure people know that you will be at a lot of places at the conference and there are so many opportunities to talk us.

Stop by, check it all out, see what we have in store for you and your data.

Don’t forget to follow @DellEMCbigdata

#DellEMC    #StrataHadoop


Managing Uncertainity with Agile

Note that this blog post was originally posted on the Agile Marketing Blog on June 21st, 2016


Rob Corbin ( @robcorbin ) is a senior manager at EMC where he runs a marketing data science team. As with many data science professionals he comes to his current role from a technical background and with an understanding of Agile. During his tenure at EMC, he’s supported a lot of business transformation with the help of the EMC Big Data portfolio. He was also able to use these same Big Data technologies from EMC to assist with Marketing Analytics efforts.

He’ll tell us how he used agile techniques to drive business transformation at a big company, in a dynamic industry and how he is dealing with future uncertainties.

“Uncertainty” is the theme of our conversation in this podcast:

  • How does Agile help manage uncertainty?
  • How can marketing leadership embrace uncertainty?
  • How do different parts of the business adapt their approach in the face of varying degrees of uncertainty?
  • And, will Rob answer any questions about with EMC acquisition before the deal is sealed? (we promised not to get Rob in any hot water 🙂 )

Data is at the heart of what makes the Agile approach work so we hope you’ll take away some ideas about how to engage more effectively with the data scientists in your organization. If you don’t yet have a data science practice we hope that Rob’s insights might help you get started.

EMC at Hadoop Summit San Jose 2016

Once again another Hadoop Summit conference is upon us and this time it is in San Jose and of course we will be attending. We will be in Booth # 703 and we have several sessions, Including a keynote that we hope you will be able to attend. Here is a quick snapshot of the sessions

Hadoop Summit San Jose

Navigating the World of User Data Management and Data Discovery

on June 29th at 11:30 AM


Building a Data Analytics PaaS for Smart Cities

on June 29th at 4:10 PM


Gaining Richer Insights and Business Outcomes with the EMC Big Data Portfolio (Keynote) on June 30th at 10:15 AM

A recent study by IDC suggests that world data growth is expanding at a 5x rate, and will lead to as much as 40,000 exabytes by 2020. With data generation at such enormous rates, it is becoming essential that our interaction and understanding of these sets must bring out the value in a way that reveals rich insights and truly enhances business outcomes.  However, faced with obstacles from ingesting and indexing the right data from multiple sources, to not being able to retain data long enough, and waiting on IT to spin up sufficient resources, businesses can struggle in their Big Data initiatives early on. EMC knows these challenges first-hand as we have been through them ourselves. From this experience, we have learned two things: the power of data is a game changer and the power of infrastructure is essential to discovering actionable insights. In this session, we will review the EMC Big Data Portfolio and related services that will help get your own initiatives off the ground– no matter where you are on your Big Data journey.


We also have a 40-minute technical session on June 28th at 2:50 PM in Liffy Hall 1

Increasing Hadoop Resiliency and Performance with EMC Isilon

Isilon is a core platform for EMC Big Data Solutions that improves Hadoop Resiliency, Operations and Performance.  There has been limited analysis on the impact failures (disk, compute, namenode, datanode) have on Hadoop Performance and data driven operations.  Even if you are not an EMC customer today, this lecture will provide valuable insights on why such failures affect Hadoop’s performance and operations and how EMC Isilon better addresses these issues to limit impact of various failure scenarios.

We look forward to seeing you there and don’t forget to tweet with hashtag #HS16SJ

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