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Erin K. Banks

Erin K. Banks

Portfolio Marketing Director at Dell EMC
Erin K. Banks has been in the IT industry for almost 20 years. She is the Portfolio Marketing Director for Big Data and Data Analytics at Dell EMC. Previously she worked at Juniper Networks in Technical Marketing for the Security Business Unit. She has also worked at VMware and EMC as an SE in the Federal Division, focused on Virtualization and Security. She holds both CISSP and CISA accreditations. Erin has a BS in Electrical Engineering and is an author, blogger, and avid runner. You can find her on social media at @banksek
Erin K. Banks

Big Data Analytics and Its Impact on Holiday Shopping

It was my niece Kajsa’s birthday in October. It was so crazy at work that I almost completely forgot to get her a gift. Please don’t tell her!!! My biggest problem, outside of forgetting, is the struggle to find a gift for an 8-year-old when you live in two separate states and you want to get get her something unique and that you really hope she will like. holiday shopping

Shopping can be difficult and not many people like to do it, especially when you need to get something for someone else. What worried me more… there were two more months until holiday shopping occurred. Now I need to buy for her brother Tennison and Kajsa AGAIN. What is the appropriate age to start giving gift cards? Well until that age, I need a fall back plan which is of course online shopping. If I didn’t have time to remember her birthday, I certainly don’t have time to drive to the mall. We all have our favorite sites and personally my favorites include reviews and most importantly… recommendations.

So how does my problem help you and your business? If your business is not applying any data analytics to your inventory and your sales, you are not being competitive. There are different types of data analytics that you can using within your business but the most impactful are predictive and prescriptive analytics.

predictive analytics

Predictive analytics helps you understand what will happen. By looking into the past and how people reacted in certain conditions, can help you predict what will happen in the future. For instance, if I buy a home gaming system then more than likely other accessories will go with it and be recommended. Does your business have the ability to “upsell”? Does your business understand the correlation of the buyers to what they have bought over time? Buyers like me are looking for the recommendation, they are looking for ways to easily find out what else is out there. Your business more than likely has all of this past data. You might be using it your inventory tracking or just your quarterly sales. Now with predictive analytics, you have the ability to sell even more products or services.

Prescriptive analytics takes predictive analytics one step further and takes your business even closer into the big data analytics realm. Taking multiple points of information not only from purchases on your site but other sites as well as credit card purchases, and the attributes of the buyer, can help your business find the right options for your customers as well as drive newer products to them. Prescriptive analytics identifies the best course of action that an individual should take.  It is almost like you do the thinking for me because your business inputs all the points that is necessary to make the right decision. For example, maybe there is a trend going in that state and therefore I want to choose a gift that is something she truly will want.

Mother and son with pad during car travel at nightUnderstanding the data and applying it in such a way that it helps drives sales is not a new concept. Often times when we work with someone face to face they make recommendations on what others liked or paired with something. Now businesses have the opportunity to pull from many sources and therefore give you a richer insight. Not just the ability to know what we will more than likely buy but an understanding of what we should buy based on the information accumulated from people like me. Pulling information from other people buying an 8-year-old a gift will more than likely make sure that I buy the perfect gift. Isn’t that all what we want anyway… to be the perfect Aunt and Uncle that knows just what the kids want. Happy Holidays and happy online shopping this season. Just make sure you shop at a site that does data analytics.


Power of Choice and Collaboration Liberates Data Analytics

Guest Author:

  • Patti Mizulo, Senior Director, Big Data Partner Program, Dell EMC

So close and yet so far. That is often what it’s like when you’re trying to wrangle big data trapped in siloes and extract valuable business insights. It can take weeks or months using traditional methods. Chances are, your data sits on multiple systems across your company or even outside your data center. It’s probably in a variety of formats, both structured and unstructured. No wonder data analysts typically spend up to 80 percent of their time amassing and preparing data before they can focus on analytics. [1]

Dell EMC™ has solved this vexing problem with the new Analytic Insights Module.  This self-service, cloud-native data analytics solution is an effective way to transform big data into actionable insights.   An open, collaborative solution, it combines the power of leading big data software and technology companies that have collaborated with Dell EMC.

Analytic Insights Module

With our partners, we remove barriers to easily and quickly integrate your data sources into your applications and offer vital capabilities that span the big data spectrum, enabling you to ingest, analyze, secure, govern, and visualize your data sources. You also gain streamlined access to unstructured NoSQL data and structured data.

On top of that, Dell EMC has worked extensively with our partners and customers to develop high-impact workflows—or, call it the secret sauce—for the Analytic Insights Module. With these built-in best practices, you can expect your data analytics lifecycle to produce deeper insights and with more speed than ever.

In addition, what better way to achieve broad buy-in of your new analytics infrastructure by letting your company’s data science teams choose their analytic and visualization tools? The Analytic Insights Module fits seamlessly with your existing environment and the tools you use today and tools you haven’t even selected. That makes your data analysis more efficient and produces higher quality insights. And your data scientists don’t need to waste valuable time learning new tools.

Proper data security and governance are more critical than ever. Our partnerships bring that assurance to IT by providing comprehensive data awareness, data lineage with end-to-end traceability, and data-level security with resource quotas set by IT.

Even if you don’t have a big data project on the table today, it’s likely you will soon. According to Gartner, 76 percent of businesses are investing in big data, or plan to, within one year. [2] That’s because big data is gaining traction as the prime resource for creating business advantage. A recent Forester study bears this out, finding that firms with higher revenue growth tend to have more mature big data and analytics. [3]

Now, the shackles restricting your big data projects are gone. With the Dell EMC Analytic Insights Module and our powerful team of partners, you can quickly capture big data wherever it lives, use the tools of your choice to surface and share insights, and be confident that your data—and business intelligence—are safe and secure.


[1] “Boost Your Business Insights By Converging Big Data And BI”, March 25, 2015, Forrester Research

[2] Source: Gartner: Big Data Industry Insights 2016

[3] Source: A commissioned study conducted by Forrester Consulting on behalf of Dell EMC, March 2016


Analytics the Easy Way with Analytic Insights Module

waterwaysjpg-04fe2c510462770cThe last week of September 2016, Dell EMC was a part of Strata+Hadoop World in New York City at the Jacob Javits Center. I was staying in New Jersey at the time and I had to think about all the ways I was going to get to the conference in the AM and home in the PM. My options were the ferry, the Path, the Path to the metro, Uber, there were a lot of options and a lot of things that I wanted to achieve. I would need to get there early and there would be long days. What I needed was one simple way to get where I needed to go, no matter what the time, and I needed to get there fast. I knew my destination, I knew where I wanted to go, I just didn’t know the best way of getting there.

This is the same problem that I hear from customers regarding their big data and analytics journey. They know where they want to go, they just don’t know how to get here. In my above example, I just had one mission. I wanted to get the convention center and I wanted to get home as soon possible. I wasn’t worried about the method of transportation, I just wanted to get there. I took the ferry.

When I think of Analytic Insights Module in the Dell EMC Data Analytics portfolio, I think of my choice to take the ferry to the conference center. I chose the ferry because it took me from Point A to Point B in the easiest fashion. I didn’t have to change ferries, I didn’t have to sit in traffic, I got there in the shortest amount of time. Analytic Insights Module

The Analytic Insights Module gets you to point B the fastest. It gives you the ability to gather your data, analyze it, and directly act on it in one complete offering. It incorporates the data lake from Dell EMC as well as a data governor and a data curator. It allows you to do analytics and develop cloud native applications all in one. When dealing with the challenges of data analytics, Analytic Insights Module lets you avoid all of them and only deal with the actions you need to take on the insights. Customers that are struggling with getting to point B will find that Analytic Insights Module is the only choice. Let’s not forget about IT, who can also apply policies and quotas while still having a self-service experience for the analyst and developers.

Analyze Act Gather - Analytic Insights ModuleThe great thing about all the options that I had to get from point A to point B, I didn’t have to reinvent the wheel to get there. The routes and options were there, I just had to take one of them. I didn’t have to create a new path. It is the same for Analytic Insights Module. When making decisions about your analytics journey, you have to choose between putting all the pieces together and finding a new path, or going with the option that will integrate all the pieces together for you. By having someone else integrate all the pieces, allows me to focus directly on my objective. Allows me to not have to deal with the underlying modes and get directly and easily to the Jacob Javits Center.

Everyone’s journey is different and some people have certain fears which will drive which path they will take. There will be hiccups and battles but you can help reduce them depending on which option you take. Choosing Analytic Insights Module, is the simplest and easiest path to take on an analytics journey and we hope that you will want to take this path with us. To find out more information,

Strata+Hadoop World – NYC 2016

Strata+Hadoop World NY Another Strata+Hadoop World , and I must say that this time I am really excited! This time is the first time we will be there as Dell EMC. This gives us a great opportunity to show you our new message, branding, and how this new company sees data analytics and specifically Hadoop in a different light. It really is an exciting time for us and I hope that you will visit us in booth #501 during the conference. We have worked hard to make sure you see us as a resource that you can reach out to, no matter what stage you are at in your Hadoop journey. We know that it can be a challenge and frustrating, so let us know how we can help you. We have taken this journey ourselves and we know we can get through this together.  Like we mentioned, we will be in booth #501 but we will also have a keynote and sessions and you don’t want to miss any of it!. Details are below:


Wednesday at 8:45 am

Speaker: Patricia Florissi


Breakout Sessions:

Wednesday Sept. 28 at 11:20 pm in room 1B01/1B02

Speaker: Carey James (@careyjames33)

Title: Achieve Richer Insights and Business Outcomes with Dell EMC Big Data and Analytics


Wednesday Sept. 28 at 2:55 pm in room 1B01/1B02

Speaker: Anthony Dina (@antdina)

Title: Enhancing the Customer Experience when Driving Hadoop Adoption


Showcase Theatre Case Studies:


Tuesday, Sept 27 at 6:15 pm

Speakers: Anthony Dina & Nick Curcuru, Mastercard

Title: Discover the Role Hadoop Plays in Mastercard’s Customer Success Story


Wednesday, Sept 28 at 2:00 pm

Speaker: Keith Manthey (@KeithManthey)

Title: To the Cloud and Back: a Look at Hybrid Analytics


Don’t get me wrong, we have other things going on at the booth but when you become a new company, you kind of want to make sure people know that you will be at a lot of places at the conference and there are so many opportunities to talk us.

Stop by, check it all out, see what we have in store for you and your data.

Don’t forget to follow @DellEMCbigdata

#DellEMC    #StrataHadoop


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