Archive for the ‘Hadoop’ Category

Recap – Strata+Hadoop World 2017 San Jose

Erin K. Banks

Portfolio Marketing Director at Dell EMC
Erin K. Banks has been in the IT industry for almost 20 years. She is the Portfolio Marketing Director for Big Data and Data Analytics at Dell EMC. Previously she worked at Juniper Networks in Technical Marketing for the Security Business Unit. She has also worked at VMware and EMC as an SE in the Federal Division, focused on Virtualization and Security. She holds both CISSP and CISA accreditations. Erin has a BS in Electrical Engineering and is an author, blogger, and avid runner. You can find her on social media at @banksek

I love the Strata + Hadoop World Conference (renamed Strata Data Conference) and once again the 2017 conference did not fail me in anyway. I wanted to take this opportunity to give you a quick recap since I had the privilege of attending.

I love how the keynotes are short and impactful. Wednesday delivered great insight from a conversation with Beau Cronin and Phil Keslin, CTO and Founder of Niantic. Another great session was from Rajiv Maheswaran from Second Spectrum. Niantic created Pokeman Go and some of the great insight that Phil brought was how they started with a strong architecture that they knew would scale. Pokemon GOThey had no idea that it would need to scale so fast or so soon. Although there were sleepless nights, they were prepared and able to solve both the compute and big data problems they encountered immediately. Rajiv’s topic was “When machines understand sports” and it was great to see how they were able to track the movement of the ball and players and how they could transform the data into facts about players, strategies and probabilities as well as changing the overall game. We watch a great deal of basketball, especially now with the NCAA Men and Women’s Championships going on, and to see data analytics applied to the game like never before is really cool. Is there anything that data analytics can’t impact?

hurricaneOn Thursday we got to see many of the good things that data analytics can help to achieve. For instance, Desiree Matel-Anderson from the Field Innovation Team talked about “Data in disasters: Saving lives and innovating in real time”. Desiree talked about hurricane Sandy and the Boston Marathon bombing as well as other recent events. She talked about how we can use social media and data analytics to determine the impact of the event and how they make it easier to better follow or respond to events in the future. For instance, looking at social media, they saw that people were tweeting for “help” after Sandy hit the coast, electricity was gone and the hurricane had subsided. There was no panic occurring during the storm hitting the land. These facts can help agencies like FEMA in future hurricanes help people feel more connected and can respond to them faster and with this historical data. Another great session was Maya Shankar who worked for the White House Office of Science and Technology Policy under President Barack Obama. She spoke about “Improving Public Policy with Behavioral Insights” and provided us with four conclusions as to the how those insights can guide next steps…

 

1) convert interest into impact

2) quantify impact

(3) celebrate small-wins

(4) generate organic buy-in

These conclusions are based on many years of work and delivered as proof to Washington DC insiders that “data tells you what people are doing” and “behavioral science tells you why.”

The rest of the day was filled with expo time and some great technical sessions. The majority of the topics for the conference focused on real-time machine learning and Artificial Intelligence (AI). In one presentation, Rob Craft from Google explained machine learning best… he said, machine learning is “one branch of the field of AI”, “a way of solving problems without explicitly codifying the solution”, and, last but not least, “a way of building systems that improve themselves over time.” Machine learning and AI are clearly the future with regard to data analytics and a great reason why they changed the name of the conference to Strata Data Conference. Don’t get me wrong… Apache Hadoop, Spark, Impala, Flink, Kafka, Beam, Apex, Kudo, etc are still being talked about. Data analytics means a lot of things to people and it varies in multiple aspects, but one thing that remains the same is the fact that data analytics drives change and impact. Whether it is changing our nation’s policies or making better video games, we were all at Strata + Hadoop World to learn more and use that information to make a difference. That’s why I love Strata + Hadoop World. So much to learn, so many people to learn from, and realizing that for once, our jobs are making an impact and what is better than that?

Getting started on your data analytics journey

Jean Marie Martini

Jean Marie Martini

Director, Data Analytics Portfolio Messaging and Strategy at Dell EMC
Jean Marie Martini is a Senior Consultant for messaging and strategy across the data analytics portfolio at Dell EMC. Martini has been involved in data analytics for over ten years and today focuses on communicating the value of the Dell EMC solutions to enable customers to begin their data analytics journey, to remain competitive throughout their journey, and to drive the insights that will transform their organizations into data-driven businesses. You can follow Martini on Twitter @martinij.
Jean Marie Martini

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The data analytics journey begins with an understanding of use cases and solutions that can help an organization unlock the value of its data. This is the focus of two new Dell EMC resources.

In the course of my work with the Dell EMC data analytics program, I often talk with customers who are focused on extracting value from enormous amounts of data. That was certainly the case at the recent Strata + Hadoop World conference in San Jose. The conference center was filled with people looking for innovative ways to unlock the business value that is embedded in the data they capture from the Internet of Things, social media, their corporate systems and countless diverse sources.

While each organization comes at the problem from different industries, everyone shares the goal of using data analytics to gain business insights and capitalize on the digital transformation that is under way. People understand that their enterprise data warehouses and data lakes hold the keys to achieving closer customer relationships, operational efficiencies and competitive advantages. The question then becomes, “How do you get there?”

This topic is explored in two new Dell EMC resources for organizations looking to capitalize on data for analytics. One of these assets is a white paper that explores how companies in different industries are turning to data analytics, data lakes, and the Apache™ Hadoop® platform for data collection, management and analysis.

In this paper, titled “Leveraging Data Analytics to Gain Competitive Advantage in Your Industry,” we highlight examples of diverse industry-specific and cross-industry uses cases for data analytics solutions. These use cases are based on the collective experiences of Dell EMC and our partners Intel, Cloudera, and Hortonworks.

The second asset is a brochure that drills down into solutions for organizations that are ready to begin their data analytics journeys. This brochure, titled “Power New Possibilities: Solutions for Your Data Analytics Journey,” explains the capabilities and benefits of the Dell EMC options for organizations on this path.

As for those options, Dell EMC has your needs covered no matter where you are in your data analytics journey. These offerings, summarized in the brochure, include solutions for getting started with Hadoop, building a data lake for analytics, extending your analytics capabilities, and enabling and accelerating your journey.

Regardless of the path you’re on, Dell EMC can help your organization move forward with confidence. We can help you gain hands-on experience across many solutions, from initial briefings through a proof of concept and into a full production environment that leverages validated solutions and proven reference architectures.

We can also help you with the essential initial steps of aligning the goals of IT and the business to address a use case that will deliver measureable business value. For example, you might choose a marketing analytics solution that uses predictive modeling to help your sales team target the right customer at the right time. That’s a use case that we’ve put into action at Dell EMC. (Read the case study.)

While different organizations will target different needs, the key is to begin with a use case that will showcase the power of data analytics and generate measurable results — the return on information. From that starting point, you can grow over time into an organization that is truly data-driven and poised for success in the digital economy.

For a closer look at the ways that Dell EMC can help your organization unlock the value of your data, visit DellEMC.com/BigData.

Strata+Hadoop World 2017 – San Jose

Erin K. Banks

Portfolio Marketing Director at Dell EMC
Erin K. Banks has been in the IT industry for almost 20 years. She is the Portfolio Marketing Director for Big Data and Data Analytics at Dell EMC. Previously she worked at Juniper Networks in Technical Marketing for the Security Business Unit. She has also worked at VMware and EMC as an SE in the Federal Division, focused on Virtualization and Security. She holds both CISSP and CISA accreditations. Erin has a BS in Electrical Engineering and is an author, blogger, and avid runner. You can find her on social media at @banksek

Another Strata+Hadoop World San Jose is upon us and some of us are extra excited because this is the first time we are in San Jose as Dell EMC. I was literally on a call today going over the logistics and a couple of people could not stop talking about the event and how it will be great that we get to be a part of it as Dell EMC. We are incredibly proud of the way the merger has come together and all that we have accomplished along the way. This time we get the opportunity to show you that we are not just an infrastructure company but a company that is focused on your business outcomes. We have worked with the full range of customers and helped them be successful across multiple disciplines.

Strata+Hadoop World 2017What is our main message? Analytics that Drive Business

The only way that you can solve your business problems is through data analytics. Your current and future data has the potential to answer these problems, but recognizing the questions is not that easy. How do you find these questions and how do you get a return on information, is the true question. We want to guide you through the maze and challenges of data analytics through our services and simple and complete offerings that take the guess work out of the struggle. We want to allow your business to focus on what’s most important, driving your business forward.

We have two sessions occurring at Strata+Hadoop World

Tuesday @ 1:30 Pm in room 210 B/F with Bill Schmarzo ( @schmarzo )

Wednesday @ 11:00 am in room 210 B/F with yours truly, Erin Banks ( @banksek )

We will be in booth 1409, which is to the right of the main entrance, so please come on by and let us prove to you that we are more than just infrastructure. Also follow us on @DellEMCbigdata to see how the conference is going.

Some additional information can be found at our Dell EMC events site

Strata+Hadoop World – NYC 2016

Erin K. Banks

Portfolio Marketing Director at Dell EMC
Erin K. Banks has been in the IT industry for almost 20 years. She is the Portfolio Marketing Director for Big Data and Data Analytics at Dell EMC. Previously she worked at Juniper Networks in Technical Marketing for the Security Business Unit. She has also worked at VMware and EMC as an SE in the Federal Division, focused on Virtualization and Security. She holds both CISSP and CISA accreditations. Erin has a BS in Electrical Engineering and is an author, blogger, and avid runner. You can find her on social media at @banksek

Strata+Hadoop World NY Another Strata+Hadoop World , and I must say that this time I am really excited! This time is the first time we will be there as Dell EMC. This gives us a great opportunity to show you our new message, branding, and how this new company sees data analytics and specifically Hadoop in a different light. It really is an exciting time for us and I hope that you will visit us in booth #501 during the conference. We have worked hard to make sure you see us as a resource that you can reach out to, no matter what stage you are at in your Hadoop journey. We know that it can be a challenge and frustrating, so let us know how we can help you. We have taken this journey ourselves and we know we can get through this together.  Like we mentioned, we will be in booth #501 but we will also have a keynote and sessions and you don’t want to miss any of it!. Details are below:

Keynote

Wednesday at 8:45 am

Speaker: Patricia Florissi

 

Breakout Sessions:

Wednesday Sept. 28 at 11:20 pm in room 1B01/1B02

Speaker: Carey James (@careyjames33)

Title: Achieve Richer Insights and Business Outcomes with Dell EMC Big Data and Analytics

 

Wednesday Sept. 28 at 2:55 pm in room 1B01/1B02

Speaker: Anthony Dina (@antdina)

Title: Enhancing the Customer Experience when Driving Hadoop Adoption

 

Showcase Theatre Case Studies:

 

Tuesday, Sept 27 at 6:15 pm

Speakers: Anthony Dina & Nick Curcuru, Mastercard

Title: Discover the Role Hadoop Plays in Mastercard’s Customer Success Story

 

Wednesday, Sept 28 at 2:00 pm

Speaker: Keith Manthey (@KeithManthey)

Title: To the Cloud and Back: a Look at Hybrid Analytics

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Don’t get me wrong, we have other things going on at the booth but when you become a new company, you kind of want to make sure people know that you will be at a lot of places at the conference and there are so many opportunities to talk us.

Stop by, check it all out, see what we have in store for you and your data.

Don’t forget to follow @DellEMCbigdata

#DellEMC    #StrataHadoop

 

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