Posts Tagged ‘big data analytics’

Revealing the secret to speed and flexibility for data analytics

William Geller

William Geller

Data Analytics Product Marketing at Dell EMC
William Geller has been involved in new technology and data science for over 15 years, with experience launching and marketing new products for both startups and in enterprise, around the world. William is the Principal Product Marketing lead for Data Analytics in the Solutions Marketing division of CPSD. Prior to joining Dell EMC, he worked for numerous startups in Healthcare IT, Social Network Analytics, and cyber security. He holds a VMware VCP4.0 accreditation. Willam has an BS in Electrical Engineering from Drexel University and an MBA from Babson College. You can find him on Twitter at @williamgeller
William Geller
William Geller

Most companies recognize that they have opportunities through data analytics to raise productivity, improve decision making, and gain competitive advantage. Unfortunately, the majority of initiatives fail to move beyond the experimental stage, or analytic insights are not operationalized back into the business as intended. The causes range from inaccessibility to siloed data, time invested in continually gathering theAnalytic Insights Module technology review - data analytics data before performing analytics, and long lead times for resources from IT.  Recently, Enterprise Strategy Group (ESG) reviewed Dell EMC Analytic Insights Module, which is engineered to smooth out these friction points in the data analytics lifecycle.  It’s delivered on Dell EMC Native Hybrid Cloud, combining a self-service data analytics experience with cloud-native application development in a single cloud platform.

What did ESG do?

ESG reviewed Analytic Insights Module from end-to-end, reviewing data processes across the entire analytics lifecycle. Their study focused on both the technical and the user experience aspects, and the results are in.

Analytic Insights Module delivers faster time to actionable insights and continual ease of use over other solutions for data discovery, ingest, and analysis. We’re not surprised, though. Analytic Insights Module was specifically engineered to make data analytics and operationalizing insights easier, so organizations can focus on their business rather than the technology.

What were some of the results? 

ESG found incredible benefits in terms of speed, flexibility of the analytics environment, and overall benefit to building an in-house solution. A couple of the many observations from the study include:

  • Self-service analytic workspaces with Hadoop clusters stood up in just 15 minutes.
  • Users can implement a robust data analytics solution 47% faster, on average, than building it in-house.

Why should your businesses care?

Faced with competitive pressures, businesses need to differentiate themselves among the sea of options in the market. Insights derived from data analytics can help businesses gain the edge they need, but technical obstacles have often stymied progress. Analytic Insights Module removes these barriers by enabling data analyst teams to get to work quickly delivering insights back into the business within quotas set by IT. With single-contact support across the platform, companies can now move faster and become more innovative by focusing on their business, not the underlying platform.

Check out the full study from ESG now.

Can Kids Give Us A Lesson Or Two On Big Data Analytics?

Mona Patel

Senior Manager, Big Data Solutions Marketing at EMC
Mona Patel is a Senior Manager for Big Data Marketing at EMC Corporation. With over 15 years of working with data at The Department of Water and Power, Air Touch Communications, Oracle, and MicroStrategy, Mona decided to grow her career at EMC, a leader in Big Data.

STEM education

Math scores across US grade schools have dropped this year according to newly published NAEP 2015 test scores. According to the STEM (Science, Technology, Engineering and Mathematic) Education Coalition, U.S. 15 year olds ranked 21st in science test scores among 34 developed nations. These are dismal stats that have many concerned, since STEM education plays a critical role in U.S. competitiveness and future economic prosperity.

The good news is that by 2020, the demand for STEM professionals will add over 1 million STEM jobs to the US work force. STEM jobs offer higher job security and higher yearly income than other fields. Even better, in STEM occupations the number of job postings outnumber applications by 1.9 to 1. Clearly getting our kids interested and motivated in STEM careers makes sense from many angles.

With so many engineers, data scientists, and technologists of our own, EMC is particularly passionate and committed to the STEM movement and wanted to help.

How can we motivate kids to take an interest in STEM and measure the impact of EMC’s STEM initiative? This was the challenge the EMC Presales took on and met with great success and personal reward. For example, in just one event connecting EMC with approximately 300 seventh and eighth graders on topics such as big data analytics, the interest in a math careers increased by 7%.   In fact, the more kids became excited and used their imagination about the possibilities of big data analytics, the more questions they asked, giving EMC a few more lessons to learn ourselves on the topic. Watch the video below to learn more.

I spoke with David Dietrich, Director of Technical Marketing for Big Data Solutions at EMC, to understand how the topic of big data analytics was able to change the sentiment of STEM, and in turn, how utilizing big data analytics was able to measure the effectiveness of STEM.

Q: David, why is STEM important and why did EMC become involved?

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Inspiring New Approaches To Customer Satisfaction With A Data Lake

Mona Patel

Senior Manager, Big Data Solutions Marketing at EMC
Mona Patel is a Senior Manager for Big Data Marketing at EMC Corporation. With over 15 years of working with data at The Department of Water and Power, Air Touch Communications, Oracle, and MicroStrategy, Mona decided to grow her career at EMC, a leader in Big Data.

EMC didn’t grow to be a $25 billion global technology leader without a keen focus on customer satisfaction. In fact, EMC has dedicated a program called Total Customer Experience (TCE) to drive continuous innovation in enhancing customer experience.  For example, one strategy has been for our customer service organization to conduct surveys on tens of thousands of service events each month.  But with only 1.2% of surveys returned, we knew we were missing some important feedback.

Customer Satisfaction with EMC Data Lake

Total Customer Experience Global Celebration with EMC

Enter Brad Barker, Consultant Customer Advocate for EMC’s Voice of the Customer program. Through valuable insights derived from a data lake, Brad developed the Customer Services Predictive Follow-up Program as a new way to identify and connect with potentially dissatisfied customers. To support this week’s global celebration of TCE, I had the opportunity to speak with Brad about the impact this new program is having on customer satisfaction

1.   What is the Customer Services Predictive Follow-up Program?

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What Are The Real Effects Of Climate Change?

Mona Patel

Senior Manager, Big Data Solutions Marketing at EMC
Mona Patel is a Senior Manager for Big Data Marketing at EMC Corporation. With over 15 years of working with data at The Department of Water and Power, Air Touch Communications, Oracle, and MicroStrategy, Mona decided to grow her career at EMC, a leader in Big Data.

Contributing to social good is now literally at everyone’s fingertips. That is why EMC and Earthwatch Institute have teamed up to encourage citizens to become data collectors, or citizen scientists. Through the collection of more data sources, data scientists can better uncover how climate change is affecting plants and animals by altering the timing of key natural events.

This collaboration is called the Whenology project, with the first study underway to investigate how climate change is affecting raptor migrations at Acadia National Park. To create awareness and encourage more participation, EMC launched a microsite that provides educational materials, track progress, and report insights.

whenology

I spoke with EMC Distinguished Engineer John Cardente about the Whenology project and it’s potential to provide a powerful citizen science platform for collaboratively tackling virtually any large-scale, high impact societal issue.

1.  What is the Whenology project and what are your major objectives?

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