Posts Tagged ‘big data analytics’

Inspiring New Approaches To Customer Satisfaction With A Data Lake

Mona Patel

Senior Manager, Big Data Solutions Marketing at EMC
Mona Patel is a Senior Manager for Big Data Marketing at EMC Corporation. With over 15 years of working with data at The Department of Water and Power, Air Touch Communications, Oracle, and MicroStrategy, Mona decided to grow her career at EMC, a leader in Big Data.

EMC didn’t grow to be a $25 billion global technology leader without a keen focus on customer satisfaction. In fact, EMC has dedicated a program called Total Customer Experience (TCE) to drive continuous innovation in enhancing customer experience.  For example, one strategy has been for our customer service organization to conduct surveys on tens of thousands of service events each month.  But with only 1.2% of surveys returned, we knew we were missing some important feedback.

Customer Satisfaction with EMC Data Lake

Total Customer Experience Global Celebration with EMC

Enter Brad Barker, Consultant Customer Advocate for EMC’s Voice of the Customer program. Through valuable insights derived from a data lake, Brad developed the Customer Services Predictive Follow-up Program as a new way to identify and connect with potentially dissatisfied customers. To support this week’s global celebration of TCE, I had the opportunity to speak with Brad about the impact this new program is having on customer satisfaction

1.   What is the Customer Services Predictive Follow-up Program?

(more…)

What Are The Real Effects Of Climate Change?

Mona Patel

Senior Manager, Big Data Solutions Marketing at EMC
Mona Patel is a Senior Manager for Big Data Marketing at EMC Corporation. With over 15 years of working with data at The Department of Water and Power, Air Touch Communications, Oracle, and MicroStrategy, Mona decided to grow her career at EMC, a leader in Big Data.

Contributing to social good is now literally at everyone’s fingertips. That is why EMC and Earthwatch Institute have teamed up to encourage citizens to become data collectors, or citizen scientists. Through the collection of more data sources, data scientists can better uncover how climate change is affecting plants and animals by altering the timing of key natural events.

This collaboration is called the Whenology project, with the first study underway to investigate how climate change is affecting raptor migrations at Acadia National Park. To create awareness and encourage more participation, EMC launched a microsite that provides educational materials, track progress, and report insights.

whenology

I spoke with EMC Distinguished Engineer John Cardente about the Whenology project and it’s potential to provide a powerful citizen science platform for collaboratively tackling virtually any large-scale, high impact societal issue.

1.  What is the Whenology project and what are your major objectives?

(more…)

Hadoop Summit 2015 Reflections

Chris Harrold

CTO Big Data Solutions at EMC
Chris is responsible for the development of large-scale analytics solutions for EMC customers around emerging analytics platform technologies. Currently, he is focused on EMC Business Data Lake Solutions and delivering this solution to key EMC customer accounts.

Latest posts by Chris Harrold (see all)

Big Data - Hadoop Summit 2015

Before the ink has even really dried on Hadoop Summit15 in San Jose I am sitting down in a rare moment of peace to write out some reflections from my experience and what I have seen from the sessions, keynotes, partners, and users here at the show.

Hadoop Gets Real

The most lasting impression I got from the overall theme of the show and the people in attendance was that Hadoop is not an “emerging tool” anymore. The momentum, use cases, and indeed the buzz of attendees was that there is massive adoption and momentum built up in the marketplace. Behind this wave of early adoption is a lot of pent-up demand that is waiting for things to stabilize and become more enterprise ready. Once the tooling around the Hadoop ecosystem is more robust, and the platforms that it runs on are more operational, there is no limit to the demand that this ecosystem can produce.

In counterpoint to this fact, there is another countercurrent of theme that Hadoop is not “all things to all people”, and so there is a lot of discussion around the emergence of the logical successor to Hadoop as the analytics tool of record. Certainly the buzz around Spark is indicative that this is the way of the future and ties into the second theme of the show that I observed in numerous conversations and sessions.

(more…)

Is It All About The Data Scientist?

Mona Patel

Senior Manager, Big Data Solutions Marketing at EMC
Mona Patel is a Senior Manager for Big Data Marketing at EMC Corporation. With over 15 years of working with data at The Department of Water and Power, Air Touch Communications, Oracle, and MicroStrategy, Mona decided to grow her career at EMC, a leader in Big Data.

The answer is no. It is a holistic, team effort that involves expanding the mind and skill set of executives, business users, IT implementers, data scientists, and application developers to all work collectively to define a strategy and derive newer insight from big data.

And that is why EMC is so heavily focused on breaking down organizational silos and training professionals to become data scientists or at least think like data scientists, transforming these individuals into data savvy professionals working towards the same goal – competitive advantage.

I spoke to Louis Frolio, Advisory Technical Ed Consultant for EMC Big Data Solutions, how as part of a team in EMC Education Services is creating a massive professional transformation through a MOOC – Massive Open Online Course. Data Lakes for Big Data MOOC gives you an opportunity to become a data savvy professional and take on a big data or data science role in your organization at absolutely no cost.

The course kicked off May 11, but you still have plenty of time to enroll and complete the course to earn a certificate before June 8. The top 500 students (based on cumulative grade for the MOOC) will receive an electronic copy of the Data Science book just released by EMC Education Services.

1.  What is a MOOC and what is the goal of this education format? Why was it used for this course?

(more…)