World hunger, political conflict, business competition and other complex problems cannot be solved with mathematical algorithms measuring probabilities alone. However, by combining together human intelligence with the best artificial intelligence, the company Quid has built software that experts are calling the worlds first augmented intelligence platform. Using superior speed and storage capacity of computation, the process by which human beings typically acquire the deep pattern recognition of expertise is accelerated. The software does more than run simple prediction algorithms, it allows users to interact with data in an immersive, visual environment to better understand the world at a high resolution so that they can ultimately shape it and change it.
Founded in 2010, Quid is addressing a new class of problems to help organizations make strategic decisions around business innovation, public relations, foreign policy, human welfare, and more. Through advanced visualizations that interpret massive amounts of diverse internal and publicly accessible external data sets, Quid tells a unique and compelling story about the complexity of our world – trends, comparisons, multi-dimensional relationships, etc. – to change the direction of decision making.
For Quid, it’s not about man battling it out with machines, but rather, man working with machines when entering a new level of complex problem solving. For example, military intelligence may one day be able to change the direction of future conflicts by working with Quid software to analyze millions of data points from war logs and reports, news articles, and social media about the most recent casualties of war. The intelligence teams plugged into Quid would be able to see the war unfold as it happens across multiple data dimensions and uncover the mathematical patterns hidden in the data that are shaping the direction of the conflict.
I spoke with Quid Co-founder and CTO Sean Gourley to explain how Quid is helping organizations leverage Big Data and augmented intelligence to tackle the Bigger Problems they are facing in a fast moving world.
1. Quid applies Data Intelligence to Big Data – a very different concept than applying Data Science to Big Data. Please explain.