Our CMO Jeremy Burton is a visionary, always at least three steps ahead of the pack. I identified this gift early on, recalling Jeremy’s ability to excite a very calm and composed Technology Marketing team at Oracle 12 years ago through innovative ideas. I knew he was on the rise – Big and Fast. Yes, pun intended. Today, Jeremy’s vision at EMC is not only to harness Big Data to build a data-driven Marketing organization, but also to inspire other organizations to do the same in their Marketing departments through EMC’s Marketing Science Lab.
The Marketing Science Lab, built on EMC Big Data technology, provides a 360 degree view of customers in order to better understand their behavior and sentiment and improve marketing effectiveness. The Marketing Science Lab is not only accessible to EMC Marketers, but also presents itself through a highly visual dashboard application at EMC’s Executive Briefing Center in Santa Clara, CA. EMC’s Michael Foley leads the Marketing Science Lab and provides us with more insight into how this Big Data project is transforming EMC’s business and making everyone in Marketing addicted to analytics.
1. Can you describe the Big Data technology behind the Marketing Science Lab?