Pivotal HD 2.0: Hadoop Gets Real-Time

Everything we do generates events – click on a mobile ad, pay with a credit card, tweet, measure heart rate, accelerate on the gas pedal, etc. What if an organization can feed these events into predictive models as soon as the event happens to quickly and more accurately make decisions that generate more revenue, lower costs, minimize risk, and improve the quality of care? You would need deep and fast analytics provided by Big Data platforms such as Pivotal HD 2.0 announced yesterday.

Pivotal HD 2.0 brings an in-memory, SQL database to Hadoop through seamless integration with Pivotal GemFire XD, enabling you to combine real-time data with historical data managed in HDFS. Closed loop analytics, operational BI, and high-speed data ingest are now possible in a single OLTP/OLAP platform without any ETL processing required. Use cases are ones that are time sensitive in nature. For example, telecom companies are at the forefront of applying real-time Big Data analytics to network traffic. The “store first, analyze second” method does not make sense for rapidly shifting traffic that requires immediate action when issues arise.

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I spoke with Senior Director of Engineering at Pivotal Makarand Gokhale to explain the value in bringing OLTP to a traditional batch processing Hadoop.

1. Real-time solutions for Hadoop can mean many things- performing interactive queries, real-time event processing, and fast data ingest. How would you describe Pivotal HD’s real-time data services for Hadoop?

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Revolution Analytics Boosts the Adoption of R in the Enterprise

The path to competitive advantage is being able to make predictions from Big Data. Therefore, the more you can build predictive analytics into your business processes, the more successful your organization will become. There is no doubt that open-source R is the programming language of choice for predictive analytics, and thanks to Revolution Analytics, R has the enterprise capabilities needed to drive adoption across the organization and for every employee to make data-driven decisions.

Revolution Analytics is to R what the vendor RedHat is to the Linux operating system—a company devoted to enhancing and supporting open-source software for enterprise deployments. For example, Revolution Analytics recently released R Enterprise 7 to meet the performance demands of Big Data whereby R now runs natively within Hadoop and data warehouses. I spoke with David Smith, VP of Marketing at Revolution Analytics to explain how Revolution Analytics has accelerated the adoption of R in the enterprise.

1.  What benefits do Revolution Analytics provide to organizations over just using open-source R?

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Alpine Data Labs – Making Predictive Analytics Pervasive and Persuasive

Big Data has exposed the need for deeper data insights through predictive analytic techniques such as data mining, machine learning, and modeling. The interesting thing to note is that predictive analytics has been around for a long time, used by a select few, in select organizations. Its value has always been recognized and applauded, but its true potential never fully realized due to lack of widespread adoption, as well as issues around data accessibility, performance, statistical expertise, business sponsorship, cost, and more. In fact, nearly 90 percent of organizations that do employ predictive analytic software agree that it has given them a competitive advantage, according to a new survey.

The advent of Big Data has driven the uptake of predictive analytics due to the curiosity of very capable Data Scientists, along with new tools and technologies from companies such as Alpine Data Labs.  Alpine Data Labs provides next generation predictive analytics to address legacy issues and meet the new demands of Big Data. But more importantly, Alpine Data Labs is mainstream-oriented whereby business users, not just statisticians and Data Scientists, are compelled to mine data.

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Backed by $16M in Series B funding, Alpine Data Labs is getting some serious momentum in the Big Data analytics startup space, offering zero coding for creating and deploying complex predictive models on Hadoop. I spoke with Alpine Data Labs CEO Joe Otto to talk about their game changing approach to predictive analytics for Big Data.

1.  Lets first talk about leading predictive analytics incumbents such as SAS, IBM SPSS, and other analytics vendors who got their start years ago with desktop and server software designed for data mining and advanced analytics. How has Alpine Data Labs overcome the issues around these incumbent technologies and address the new needs of Big Data?

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Big Data Brings Sales and Marketing Closer Together

Over 50% of the Big Data business opportunity comes from better understanding your customers.  As a result, organizations with Sales and Marketing departments are finally aligning together by simply aligning around high value customers.  EMC is a great example of Sales and Marketing teams ending the turf war, as both departments are working together to create a centralized customer analytics database to better identify customer segments for upsell/cross sell opportunities, target prospects who are more likely to bring in more value, and optimize operations.  This Big Data transformation now enables Sales and Marketing to work off of the same customer account data to harmoniously build the EMC brand and business.

I became very interested in documenting the success of Big Data here at EMC so I captured one of the use cases around optimizing operations for EMC Maintenance and Renewals.  Click here for this newly published Big Data success story that details how EMC gained an incremental $113M above revenue goal from a Big Data strategy that involved the right people, processes, and technology.

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