Big Data No Longer Lost in Translation

Traditional BI makes it very difficult for people in the business who know the story behind the data to actually gain direct access to the data.  Instead, they submit data requirements to IT and when IT does finally deliver the data, it is typically only a subset or incomplete data, and in the wrong format.  When data gets lost in translation, business users become frustrated, abandon analytics altogether, and operate on hunches and guesses.  Fortunately Tableau solves this problem through its Self Service BI paradigm whereby any user in the organization can quickly gain direct access to the data needed, with flexibility to create any visualization imaginable (goodbye Excel!).  But wait, there is more.  Tableau has partnered with Pivotal to add a social element to these Self Service BI capabilities, whereby people in the business, data scientists, and IT can come together as a team to collaborate around data sets, visualizations, predictive models, and more to uncover new and better insight.  The result – Big Data No Longer Lost in Translation.

Click inside to watch 11 Tableau customers talk about how Self Service BI has changed the way they do business

I spoke with Ted Wasserman, a Product Manager at Tableau to learn more about the value of their technology and partnership with Pivotal.

1.  Let’s first talk about Tableau. Describe what part of the analytical process Tableau fits in and what problems it solves?

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